What's your dream?

The Simon Squibb Story

Author

Aaron Dodge
May 19, 2025

😊  The Story of Simon Squibb

Unless you live under a rock on social media - You know this man

@simonsquibb on TikTok

Simon Squibb is an English entrepreneur and investor who has built his collective following to over 14 million people on social media by asking people “What’s your dream?”.

But that’s not where this story began.

Simon started his first business when he was 15 and homeless and later sold his creative agency, Fluid, to PwC for an undisclosed number.

Have you heard of Simon Squibb before?

Login or Subscribe to participate in polls.

Having a huge heart for helping people, Simon started HelpBnk.com in 2023.

HelpBnk is a platform designed to connect entrepreneurs and provide free support to help them start, grow and scale their business.

From a quick search, I would say it’s like a free fiverr or upwork.

Graphic designers, website designers and entrepreneurs giving assistance to those looking to build their dream.

There’s people to follow, discussions boards and spaces to have in depth conversations.

But where did the interviewing people on TikTok come from?

In 2023, Simon bought an office building and placed a doorbell on the outside.

It allowed for young entrepreneurs to come, press to doorbell and pitch their idea in under 2 minutes. (Full BBC article here)

photo by BBC

With thousands of dreams recorded on the doorbell, Squibb knew he needed to take his idea to the streets.

He now goes around the world asking 3 simple words “WHAT’S YOUR DREAM?” 

You’ll notice it takes people by surprise when he says it.

Everyone is so set in the employee and pay check mindset doing something they probably hate that after the dust settles and they realize what he’s asking - they light up like a light bulb.

“I want to be an artist”

“I want to open a coffee shop”

“I want to teach pottery class”

Here’s some of my favorite stories on his channel 

You get the picture.

Simon’s a special fella.

Made a lot of money and is now teaching the next generation to do the same.

If you want to learn directing from Simon, you’re in luck.

His new book What’s Your Dream? launched at the beginning of the year.

I can’t wait to dive in!

4 PILLARS & 4 TIPS

These four pillars below are what’s important to me and to the Dodge the Norm brand. Each week, I will give you a tip, trick or hack to better your life in each of these areas.

Growth

Since Simon is a badass so he deserve a spot in the growth section. He recently was in LA and teamed up on a video with another favorite of mine - Mark Manson. STOP GIVING A F*CK! WATCH HERE

Wealth

Do you know who Ramit Sethi is? He’s one of my favorite financial creators. He wrote I Will Teach You To Be Rich but he has a FANTASTIC YouTube channel discussing financial tips and ways to grow your wealth. I especially love his Tuesday morning episodes where he helps couples with their finances in a podcast style interview. They show the couples net worth, expenses and everything in between. It’s actually helped my wife and I discuss our finances more openly as well. Here’s a great EPISODE. 

Sustainability

I attended a pitching competition and was blown away when a 24 year old stepped up to the judges and presented her granola that is plant based but also in compostable packaging. I swear Gen Z is going to save our planet. She was so knowledgeable and her presentation was on point. Check out her Instagram.

Mental Health

I watched this touching story on 60 Minutes last night detailing that families of veterans can suffer from PTSD just by being around their affected family members. This family’s story is worth the watch - YOUTUBE

Have a great week and let’s DODGE THE NORM!

How can I support you or your business? Reply to this email

Did someone send you this email? Subscribe here